YouTube research feature - What is Search Insights?

One of the main concerns of YouTubers is choosing tags and keywords for their videos. YouTube has added a new feature to youtube studio to help youtubers.In the new update, the Research feature is included to select the tags and content that users need for YouTube users. In this article, we examined the research capability of YouTube, so stay tuned.

Table of Contents :

What is YouTube Research capability?

1. Searches across YouTube

2. Your viewer’s searches

3. Saved section

What is YouTube Research capability?

This feature on YouTube shows YouTube users what their channel audience is interested in. This allows you to know the tastes of your audience and produce content accordingly. Where is Research YouTube now?

Enter youtube studio.

Select Analytics.

Click on Research from the top menu.

Finally search for the desired word.

 YouTube Research capability includes several sections that we will examine in the following. The sections of YouTube Research are:

1. Searches across YouTube :

In this section, you can see the top topics that have been searched by your users across YouTube in the last 28 days. You can also see the search volume of each phrase in low, medium and high.

2. Your viewer’s searches :

In this section, you can see the top topics that have been searched by users of similar channels across YouTube in the last 28 days. In addition, the search volume is visible in low, medium and high.

3. Saved section :

In this section you can save the searched topics and generate content inspired by them. Undoubtedly, the more searchable topics are searched, the more YouTube videos will be viewed.

This YouTube feature is designed to simplify the keyword research process; So that you can design more content about the topics that users want.

What is Search Insights?

You can use Search Insights to gather information for the following:

What your audience is looking for.

What all youtube users are looking for.

Estimated search volume for each search.

Whether there is a "content gap" for a particular keyword.

What is a content gap?

Content gap is the gap between what users across the web are looking for and the results they get from your content. If your content is exactly what the audience expected, there is no gap. But if the audience opened your content with the intention of knowing the answer to their question and did not receive an answer, a content gap has occurred.

Searching for Insights can help you plan for content production, as it gives you a lot of information about the type of videos people want to watch.In this article, we examined the research capability of YouTube and got acquainted with its three parts and knew what information it is used to collect. Have you used this feature? What information did you receive? Share your experiences and opinions with us.